## Case Study

# Flow & Tell

## Oops, I Wrote a Book:

The Accidental Author’s Guide to Talking Too Much

### Insights from

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**Greg Dickson**  
Author

**USE CASES**  
Writers, Project Managers  
**READ TIME**  
3 Minutes

Greg Dickson has spent 40 years coaching businesses, trained 10,000+ professionals, and coached 500+ individuals across 44 industries and 4 continents. He started as an author by writing daily newsletters for 6 years. Now, with books published by McGraw Hill and four near-completed manuscripts (plus eight more planned), Greg is a powerhouse of knowledge.

## Life before Flow

Before Flow, writing wasn’t exactly a breeze. It was more like trudging uphill in the rain, barefoot — hundreds of pages, multiple publishing contracts, and brutal all-nighters to meet deadlines. But the traditional writing process was a nightmare. Hunt-and-peck typing, terrible dictation software, and disastrous editing experiences nearly pushed him to quit publishing forever.

_That is, until he found Flow._

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## Published Work

**First Book:**  
A 99-page eBook on business planning (self-published, 2003-2004)

[Major Publisher Deal:](https://www.amazon.ca/dp/0071457976#detailBullets_feature_div)
McGraw-Hill signed him for a 284-page guide on buying a business

[Second McGraw-Hill book:](https://www.amazon.com/gp/aw/d/B00F0LBF4E/ref=mp_s_a_1_2?ie=UTF8&qid=1489237529&sr=8-2&pi=AC_SX236_SY340_QL65&keywords=tips+and+traps+for+writing+an+effective+business+plan#detailBullets_feature_div)
Tips and Traps for Writing an Effective Business Plan—translated into Spanish and adopted in Spanish MBA programs

[Current Series:](https://www.ebdesign.ca/post/books-written-by-a-greg-dickson)
Design Your Dream Business—a deep dive into the mindset shifts entrepreneurs need to break through internal barriers and grow their businesses

**Current Projects**  
Four completed books + eight more planned

[Buy Greg’s Latest Book](https://a.co/d/8SXCUOb)

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> “Flow is the first editor I didn’t want to murder. That alone should tell you everything.”  
> Greg Dickson

## Flow through the writing process

### 1. Idea Capture
Uses Flow's iOS app to instantly capture ideas and seamlessly integrate them into writing projects.

### 2. Writing
Dictates 500-800 words in 5-10 minutes, seamlessly capturing raw thoughts without losing momentum.

### 3. Outlining Process
Dictates rough ideas, then uses Flow to structure and expand into a full piece.

### 4. First Drafts
Produces coherent, high-quality first drafts that require minimal rewrites.

### 5. Editing
Requires 1 efficient pass with Flow's AI-powered edits, saving 50+ hours and thousands in editing costs.

### 6. Manuscript Completion
Completes a book in 1 month, maintaining a sustainable work-life balance.

### 7. Book Revisions
Retains full control over edits, easily refining sections using command mode for expansion and improvements.

> “Before Flow, writing was a battle. Now, it’s a conversation.”  
> Greg Dickson

## Quantifiable Impact at Each Stage

| Stage                   | Pre-Flow                      | Post-Flow                          | Savings                         |
|-------------------------|-------------------------------|------------------------------------|---------------------------------|
| Blog Post Creation      | 60 min for 300-500 words     | 5-10 min for 500-800 words        | 50+ minutes saved per post     |
| Book Completion         | 3-5 months per book          | 1 month per book                   | ~4 months saved per book       |
| Editing Time            | 60 hours per manuscript       | Minimal manual editing required    | 50+ hours saved per book       |
| Editing Costs           | $1,000-$5,000 per book       | Flow is Greg’s personal editor     | $1,000s saved per book         |

If you’re still staring at a blank page, wrestling with autocorrect, or typing at the speed of a snail, maybe it’s time to ditch the keyboard, and Flow and tell your story.

> “Flow has saved me at least 60 hours of editing per book. That’s time I’d rather spend on coaching, creating, or just living my life.”  
> Greg Dickson

## Start flowing

Effortless voice dictation in every application:

4x faster than typing, AI commands and auto-edits.

[Download for free](https://wisprflow.onelink.me/1Nfg/website)  
 Try Flow](https://wisprflow.ai/demo)

Available on Mac, Windows, iPhone, and Android.

Free for 14 days.