Case Study
Flow & Tell
Oops, I Wrote a Book:
The Accidental Author’s Guide to Talking Too Much
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Greg Dickson
Author
USE CASES
Writers, Project Managers
READ TIME
3 Minutes
Greg Dickson has spent 40 years coaching businesses, trained 10,000+ professionals, and coached 500+ individuals across 44 industries and 4 continents. He started as an author by writing daily newsletters for 6 years. Now, with books published by McGraw Hill and four near-completed manuscripts (plus eight more planned), Greg is a powerhouse of knowledge.
Life before Flow
Before Flow, writing wasn’t exactly a breeze. It was more like trudging uphill in the rain, barefoot — hundreds of pages, multiple publishing contracts, and brutal all-nighters to meet deadlines. But the traditional writing process was a nightmare. Hunt-and-peck typing, terrible dictation software, and disastrous editing experiences nearly pushed him to quit publishing forever.
That is, until he found Flow.
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Published Work
First Book:
A 99-page eBook on business planning (self-published, 2003-2004)
Major Publisher Deal: McGraw-Hill signed him for a 284-page guide on buying a business
Second McGraw-Hill book: Tips and Traps for Writing an Effective Business Plan—translated into Spanish and adopted in Spanish MBA programs
Current Series: Design Your Dream Business—a deep dive into the mindset shifts entrepreneurs need to break through internal barriers and grow their businesses
Current Projects
Four completed books + eight more planned
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“Flow is the first editor I didn’t want to murder. That alone should tell you everything.”
Greg Dickson
Flow through the writing process
1. Idea Capture
Uses Flow's iOS app to instantly capture ideas and seamlessly integrate them into writing projects.
2. Writing
Dictates 500-800 words in 5-10 minutes, seamlessly capturing raw thoughts without losing momentum.
3. Outlining Process
Dictates rough ideas, then uses Flow to structure and expand into a full piece.
4. First Drafts
Produces coherent, high-quality first drafts that require minimal rewrites.
5. Editing
Requires 1 efficient pass with Flow's AI-powered edits, saving 50+ hours and thousands in editing costs.
6. Manuscript Completion
Completes a book in 1 month, maintaining a sustainable work-life balance.
7. Book Revisions
Retains full control over edits, easily refining sections using command mode for expansion and improvements.
“Before Flow, writing was a battle. Now, it’s a conversation.”
Greg Dickson
Quantifiable Impact at Each Stage
| Stage | Pre-Flow | Post-Flow | Savings |
|---|---|---|---|
| Blog Post Creation | 60 min for 300-500 words | 5-10 min for 500-800 words | 50+ minutes saved per post |
| Book Completion | 3-5 months per book | 1 month per book | ~4 months saved per book |
| Editing Time | 60 hours per manuscript | Minimal manual editing required | 50+ hours saved per book |
| Editing Costs | $1,000-$5,000 per book | Flow is Greg’s personal editor | $1,000s saved per book |
If you’re still staring at a blank page, wrestling with autocorrect, or typing at the speed of a snail, maybe it’s time to ditch the keyboard, and Flow and tell your story.
“Flow has saved me at least 60 hours of editing per book. That’s time I’d rather spend on coaching, creating, or just living my life.”
Greg Dickson
Start flowing
Effortless voice dictation in every application:
4x faster than typing, AI commands and auto-edits.
Download for free
Try Flow](https://wisprflow.ai/demo)
Available on Mac, Windows, iPhone, and Android.
Free for 14 days.